Università Bocconi and Times Online: Set the Trends with Fashion Empire
Thu, 04 Oct 2007
Fashion Empire is a new mobile phone game that teaches players, in a fun way, how to run a fashion business. It also gives them the chance to win an all expenses paid trip to Milan for two.
British designer Paul Smith is just one of many examples of entrepreneurs graduating from corner boutiques to international design superstardom.
Now that's the challenge posed by Bocconi University in Milan and Times Online. Players can put their own management skills to the test - while having fun - with the mobile phone game Bocconi Fashion Empire.
Fashion Empire is a strategic simulation game for java phones developed with the help of the faculty of the Master in Fashion, Experience and Design Management (MAFED) of Bocconi.
The game which can be downloaded at www.timesonline.co.uk/fashionempire builds on the success of Ice Cream Empire launched by Bocconi last year and is played by 18.000 people in 160 countries.
British designer Paul Smith is just one of many examples of entrepreneurs graduating from corner boutiques to international design superstardom.
Now that's the challenge posed by Bocconi University in Milan and Times Online. Players can put their own management skills to the test - while having fun - with the mobile phone game Bocconi Fashion Empire.
Fashion Empire is a strategic simulation game for java phones developed with the help of the faculty of the Master in Fashion, Experience and Design Management (MAFED) of Bocconi.
The game which can be downloaded at www.timesonline.co.uk/fashionempire builds on the success of Ice Cream Empire launched by Bocconi last year and is played by 18.000 people in 160 countries.
